ASI, Iowa

Business Development Manager
515.778.4689 Tel

Email  |  LinkedIn

Pat Mescher has been with ASI since 1988. The first four years were spent in Cedar Rapids and he has since been based in central Iowa, primarily in Des Moines. Pat has been involved in branding programs for several large Midwest/National companies. He is a consistent member of ASI’s Million Dollar Sales Club, actively participates in BOMA, and is a past board member of the Iowa Architectural Foundation.

Business Development Manager
515.577.4930 Tel

Email  |  LinkedIn

Bryce Carlson has a Bachelor’s in Journalism/Mass Communications from Iowa State University. He has been with our company as a sales consultant since 1999. For the first six years he was a consultant in central Iowa and since then has been based in Eastern Iowa. Bryce is a consistent member of ASI’s Million Dollar Sales Club for yearly sales exceeding $1M. He actively participates in IFMA, BOMA and AIA, attending regular meetings and tradeshows.

Business Development Manager
515.419.9008 Tel

Email  |  LinkedIn

Tony Squire joined ASI in 2013. He is a graduate of The University of Iowa, with a degree in Business Management. Prior to his ASI tenure, Tony gained a variety of business experience working in the construction industry, owning a framing company and working for CAT in Chicago. While at CAT, Tony became a Six Sigma Black Belt, managing projects and responsible for cost savings and efficiency. In 2007 he moved to Des Moines to start a Distribution Company, managing all roles, from sales, to marketing, accounting, logistics, etc. He actively participates in IFMA, attending regular meetings and tradeshows.

University of Iowa Hancher Auditorium

Artistic Signage for Performance Venue
Through careful negotiations and value-engineering recommendations, ASI offered high-end solutions to complement the architectural elements.

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Friendship Haven

Welcome Wayfinding for Seniors Facility
To give the campus a cohesive, neighborhood feel, ASI was consulted with Friendship Haven to develop a signage and wayfinding master plan, fabricate and install the signage system.

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Bankers Trust

Financial Institution Gets a Facelift
Des Moines-based bank, had all exterior electronic message boards upgraded to enabled them to control the messaging from one central location.

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• Principal Financial Group
• EMC Insurance Companies
• Iowa State University
• Mercy Medical Center – Des Moines
• Mercy Medical Center – North Iowa, LCS LLC (Life Care Services)
• UnityPoint Health / UnityPoint Clinics
• Drake University
• Kum & Go
• WesleyLife
• D.R.A. Properties L.C.

• Des Moines University
• Microsoft Corporation
• DuPont Pioneer
• Sukup Manufacturing Co.
• Workiva, University of Iowa
• University of Iowa Health Care
• Rockwell Collins
• Pearson Education
• University of Northern Iowa
• Luther College
• Kirkwood Community College

Continuing Education Courses

ASI’s commitment to providing innovative solutions for architectural environments includes training professionals in the community. As a continuing education provider recognized by the AIA, we offer several AIA registered classes that count towards Health, Safety and Welfare credit hours.

Whether you are seeking AIA credits, want to stay current with industry trends and information or promote continuing education within your company, we can help.

Click here to schedule a lunch & learn.

Architectural Typography: The Hidden Art of Letters

• Basics of typography as used in architecture: terminology, measurement, cases and typestyles
• Principles of legibility, character spacing, contrast and color
• ADA Accessibility Guidelines (ADAAG) as applied to typography

Program developed by Roger Whitehouse, RIBA, FSEGD

Wayfinding: The Psychology of Movement

• Introduction to wayfinding concepts and terminologies
• Conducting a wayfinding assessment of a building or location
• Applying traffic flow theories to a location
• Determining the necessary placement of signage to support a location

ADA & Accessibility Guidelines

• General legal framework for the ADA and ADAAG and their relationship to local and state codes and regulations
• Major ADAAG regulations currently governing interior signage
• Impact of the “new” ADAAG on signage design

Introduction to Digital Signage

• Understand utilization by market segment
• Overview of hardware, software and content components that create a turn-key solution
• Common uses to address wayfinding, identification, regulatory and other critical information needs
• Impacts of accessibility guidelines including the ADA, mounting and other considerations