In Your Face! What Would a Font Look Like if it were a Person?

Check out this recent article in The Atlantic by Rebecca Greenfield about Spanish design company Atipo taking longtime, popular fonts such as Helvetica Bold, Carousel Medium, Caslon Italic, and Clarendon Bold and putting them onto a model’s face. For other posts about fonts used in architectural signage and brand identities, click these links:

Font choices for interior and exterior signage

Font change impacts Nokia’s brand identity

Speaking of Nokia and fonts…

Check out Time magazine’s recent article, written by Stephan Faris, about the state of business for Nokia and why the font change in their brand was part of a much larger issue with the mobile phone maker’s technology platform. Here are some key excerpts from Mr. Faris to get you started:

“The Finnish mobile-phone manufacturer that had once been able to comfortably claim that its distinctive ringtone was the most listened-to melody in the history of music is watching its dominance go up in smoke. Since the launch of the iPhone in 2007, Nokia’s share of the smart-phone market has dropped from 51% to 27%, according to the research firm Gartner. In the midrange, phones carrying Google’s Android operating system have just surpassed Nokia’s smart phones in sales. And a host of low-priced Chinese competitors are nipping at its heels. Brand loyalty is at an all-time low.”

Time Magazine’s Listing of Top 20 Green Tech Ideas Highlights Green Building Materials

Here are some excerpts from the green building materials article: “Want your new building to stand out? Make it green. Green architecture has gone from a niche interest to a major design industry. Massive skyscrapers like the new Bank of America headquarters in midtown Manhattan advertise their energy efficiency, particularly their score on the Leadership in Energy and Environmental Design (LEED) scale. What MPG is for cars, LEED is for buildings. Much of green architecture comes from design — making use of natural light and other features to cut down on energy waste; but smarter building materials can make a difference as well.

Check out some of our recent posts about using solar panels for exterior signage and eco-friendly materials for interior signage:

Solar exterior signage illumination options

GREENGUARD certifed signage for university

The cost of going green — will people pay for it?